SEO 101: What is SEO, and why do you need it?

First things first - SEO is an acronym for Search Engine Optimisation. It is the process of affecting the visibility of a website or web page in a search engine's unpaid results - typically referred to as "natural," "organic," or "earned" results.

Having optimised your content, you can reach more customers and increase sales. Google's search algorithm uses over 200 ranking factors to determine where your page will rank in the SERP (Search Engine Result Page) for specific keyword phrases.

How to host a hiccup-free webinar

If there is one thing the world can agree on, its that amongst other things, a pandemic was the digital transformation pioneer in many organisations but like the legends of Queen said the show must go on.

But with physical interactions on hold, how does one gather experts for information sharing settings and business conferences?

What is Digital Marketing?

With the rise of the internet, marketing split into the categories of traditional marketing and digital marketing, each fighting to outplay the other and yield better results, better sales. But after a pandemic which forced the world indoors and online, the answer to our initial question stands that ALL marketing is now digital marketing.

2020
The Year of the Online Customer.
But what now?

There is much said about doing business on the internet or putting your business online. To many, it may just sound too complicated or too risky. But there are many good reasons to begin selling (and running your business) online.